How Do Companies Deal With Negative Reviews After They’ve Been Made?

Businesses spend lots of time trying to prevent customers from having a bad experience. Restaurants, for example, will go to great lengths to make sure a customer does not have a bad experience–or that it gets corrected if they did. Often this will result in compensatory meals, free gift cards, etc. This is to prevent the customers from making a scene, spreading word of the business’ mistake, or going home and writing a visceral review.

But what happens when the business is too late, or simply didn’t see it coming? How does a business recover from this negative publicity? Companies like Reputation Hawk specialize in helping businesses to recover from negative online reviews, whether they are on forums, blogs, or on social networking sites like Yelp. Reputation Hawk would simply help the company to publicize itself in the face of such negative comments.